Tactic	Cost	Difficulty	Time to See Results	Pros	Cons	Skills/Characteristics Required
Content Marketing	Low	Medium	6-12 months or more to see significant results	Builds authority & trust, attracts organic traffic, cost-effective long-term	Time-consuming, requires consistent effort, can take time to see results	Strong writing and storytelling skills, research & analytical skills, knowledge of target audience and industry, creativity and ability to generate engaging ideas
SEO	Medium	Medium	Several months to see meaningful results	Increases visibility on search engines, attracts targeted, high-quality traffic	Can be complex and technical, requires ongoing effort, can take time to see results	Understanding of SEO best practices, keyword research skills, technical skills for on-page optimization, analytical skills for monitoring performance
Social Media	Low-Med	Low-Med	Several months to a year or more to see results	Engages with a large audience, allows for targeted marketing, builds brand awareness and trust	Can be time-consuming, requires consistent content creation, difficult to stand out in crowded spaces	Strong communication skills, content creation and curation, familiarity with social media platforms, community management and engagement skills
PPC	High	Med-High	Results can be seen quickly, but it can take several months to optimize campaigns and see significant returns on investment	Immediate results, highly targeted ads, easy to measure and optimize	Can be expensive, requires ongoing budget management, results often stop once the budget is exhausted	Knowledge of PPC platforms (e.g., Google Ads), keyword research and ad targeting, budget management, analytical skills for campaign optimization
Networking	Low-Med	Low-Med	Building a strong network and establishing meaningful relationships can take time, particularly if attending events and other activities requires a significant time commitment. Smaller gains can be seen in the first few months, particularly through increased referrals and leads from contacts	Builds strong, lasting relationships, access to potential clients and partners, can lead to referrals and word-of-mouth marketing	Can be time-consuming, requires good interpersonal skills, may not yield immediate results	Strong interpersonal skills, effective communication and listening, relationship-building and collaboration, ability to identify opportunities
Cold Outreach	Low-Med	Low-Med	Results can be seen quickly, but it may take several weeks or months to establish a pipeline of qualified leads and convert them into paying clients	Direct contact with potential clients, can lead to immediate results, allows for personalized pitches	High rejection rate, can be time-consuming and labor-intensive, may be perceived as intrusive or annoying	Strong sales and persuasion skills, excellent communication and phone etiquette, ability to handle rejection, research skills to identify prospects